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The Northern Vibe Project

We started by building a seat forecast. Then a harder question surfaced: not who wins the next election, but who answers for the country in between. Our goal is to make accountability visible, which is why we always ask: who governs, and who answers for it, riding by riding.

It is an independent effort to make Canadian politics easier to follow, for everyone, not just political scientists.

It began with the federal picture and no longer stops there. British Columbia is the first province to get coverage of its own, with its 93 provincial districts, its own parties, its own polling average, and its own projection for the Legislative Assembly.

La Nouvelle-Écosse est la deuxième, avec ses 56 circonscriptions, sa propre moyenne des sondages et sa propre projection pour l<house>Assemblée législative</house>.

L'Île-du-Prince-Édouard est la troisième, avec ses 27 circonscriptions, sa propre moyenne des sondages et sa propre projection pour l<house>Assemblée législative</house>. D'autres provinces suivront.

It brings together three things:

  • The Platform at northernvibe.ca, where you can explore how public opinion translates into seats in the House of Commons and in provincial legislatures.
  • The Publication, where we tell the stories behind the numbers in The 343 and Field Notes.
  • Collaborations: partner projects that extend the work beyond our own tools.

Northern Vibe also makes it easy to reach your representative. Find your riding on the map to see past election results, census demographics, local news, and your MP's contact information.

By the numbers

The Platform

The interactive tools at northernvibe.ca. Everything below is live and free to explore.

Projet partenaire

Un site distinct que nous aidons à bâtir. Maintenant ouvert à tous.

VoteLabEn ligne

VoteLab vous permet d'explorer comment différents modes de scrutin, comme la représentation proportionnelle, le vote préférentiel et le système mixte avec compensation proportionnelle, transformeraient de vrais résultats électoraux canadiens. Un projet partenaire avec Springtide et Fair Voting BC.

Ouvrir VoteLab →

The Publication

The stories behind the numbers, in two ongoing series.

The 343

A riding-by-riding tour of the country, one dispatch at a time, digging into the local dynamics, history, and demographics behind each of Canada's 343 seats.

Introducing The 343: Halifax, NS
1/343Jun 17, 2026

Introducing The 343: Halifax, NS

Where the riding-by-riding series begins, one seat at a time.

Read →

Field Notes

Longer-form analysis on the forces shaping the numbers: polling shifts, the economy, the media narrative, and what the model is picking up week to week.

Who you vote for may depend on whether you own your home
May 12, 2026

Who you vote for may depend on whether you own your home

The sharpest divide in Canadian electoral politics might be your mortgage.

Read →

The Team

Matt

Matt Hickey

Founder and Data Analyst · Halifax, NS

Built Northern Vibe out of frustration with election coverage that reduces complex riding-by-riding dynamics to a single national poll number. The map tells a richer story.

PhD Biomedical Engineering, University of British Columbia

Caitlin

Caitlin Griffiths

Co-Founder and Political Analyst · Halifax, NS

Passionate about how politics shapes people's lives, and making that story easier to follow. Digs into riding-level dynamics and local context so readers can better understand the nuances.

International Development and Social Anthropology, Dalhousie University

Questions about the methodology? Media inquiries? Just want to talk Canadian politics?

We'd love to hear from you. See our FAQ for common questions.

contact@northernvibe.ca

Support Northern Vibe

Northern Vibe is independent and free. Subscribe to the newsletter, make a donation, or just spread the word.

Will always be ad-free.

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Coming Soon

Features we're actively building. Check back soon.

⚜️

Full French Language Support

In progress

Navigation, riding cards, and all short UI text are now available in French. Switch using the FR / EN toggle in the top navigation bar. Full French translation of long-form content (methodology, forecasting explanations, and issue descriptions) is coming soon.

Crédits photo

Portraits des chefs de parti sur les pages de la Colombie-Britannique.

Portraits des chefs de parti sur les pages de la Nouvelle-Écosse.

Limites des circonscriptions et résultats électoraux de la Nouvelle-Écosse : Élections Nouvelle-Écosse. Données du recensement : Statistique Canada, Recensement de la population de 2021.

Portraits des chefs de parti sur les pages de l'Île-du-Prince-Édouard.

  • Limites des circonscriptions de l'Île-du-Prince-Édouard : contient de l'information sous licence en vertu de l'Open Government Licence – Prince Edward Island.
  • Résultats électoraux de l'Île-du-Prince-Édouard : contient de l'information sous licence en vertu de l'Elections PEI Open Data Licence.
  • Données du recensement de l'Île-du-Prince-Édouard : Statistique Canada, Recensement de la population de 2021.